Appended Note 1-3 Consumer Psychology Survey

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I. Summary of survey

In order to study consumer psychology and the state of purchasing of durable consumer goods, the Cabinet Office commissioned the Shin Joho Center, Inc. to conduct a survey in March 2004. Out of the 2,000 males and females nationwide aged 20-69 covered in the survey, valid responses were received from 1,205 people (60.3%).

II. Highlights of survey results

Question 2 (1) Have you already bought a flat-screen TV (LCD or plasma display), or do you plan to over the next year or so?

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Question 2 (2) (For those that answered 1 or 2 for question 2 (1)) What is the reasoning behind this purchase? (No limit on number of whitecircle)

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Question 3 (1) Have you already bought a DVD player or DVD recorder, or do you intend to over the next year or so?

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Question 3 (2) (For those that answered 1 or 2 for question 3 (1)) What is the reasoning behind this purchase? (No limit on number of whitecircle)

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Question 4 (1) Have you already bought a digital camera, or do you plan to over the next year or so?

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Question 4 (2) (For those that answered 1 or 2 for question 4 (1)) What is the reasoning behind this purchase? (No limit on number of whitecircle)

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